Market Analysis and Website Valuation
Valuation Metrics
- Monthly Revenue Multiplier
- Content sites: 25-35x monthly profit
- E-commerce: 20-30x monthly profit
- SaaS: 30-40x monthly profit
- Traffic Analysis
- Organic vs paid traffic ratio
- Traffic source diversity
- Mobile vs desktop distribution
- Geographic distribution
Due Diligence Process
- Financial Verification
- Revenue proof methods
- Payment processor statements
- Analytics correlation
- Bank statements
- Expense validation
- Hosting costs
- Content creation
- Marketing expenses
- Revenue proof methods
- Technical Assessment
- Site architecture review
- Mobile responsiveness
- Page speed optimization
- Security vulnerabilities
- Code quality assessment
Website Improvement Strategies
Technical Optimization
- Speed Enhancement
- Image optimization
- Cache implementation
- CDN setup
- Code minification
- Server optimization
- SEO Improvements
- Keyword research and implementation
- Content gap analysis
- Internal linking structure
- Meta tag optimization
- Schema markup implementation
Monetization Enhancement
- Revenue Stream Diversification
- Display advertising optimization
- Affiliate program integration
- Digital product creation
- Sponsored content opportunities
- Membership/subscription models
- User Experience Optimization
- Navigation improvement
- Call-to-action placement
- Mobile experience enhancement
- Loading time reduction
- Conversion rate optimization
Exit Strategy
Preparation for Sale
- Documentation Requirements
- Standard operating procedures
- Financial statements
- Traffic analytics
- Growth opportunities
- Technical documentation
- Sales Channels
- Direct outreach
- Website marketplaces
- Broker services
- Private buyer networks